Plausible Analytics


Plausible Analytics is een eenvoudig, open-source, lichtgewicht en privacy-vriendelijk alternatief voor Google Analytics.

Plausible Analytics doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU 🇪🇺.

Take a look at the live demo.

You need a subscription to Plausible Analytics to track your stats. There’s a free 30-day trial with unlimited usage and no credit card required.

We choose the subscription business model rather than surveillance capitalism. We’re operating a sustainable project funded solely by the fees that our subscribers pay us. And we donate 5% of our revenue.

Visit our website for full details.

Why use Plausible?

Plausible Analytics is built for privacy-conscious site owners. You get valuable and actionable stats to help you improve your efforts while your visitors keep having a nice and enjoyable experience.

Here’s what makes Plausible a great Google Analytics alternative and why we’re trusted by 2,000+ subscribers to deliver their website and business insights:

Simple analytics at a glance

Plausible is simple analytics. It is easy to understand and it cuts through the noise. Check your site traffic and get all the essential insights on one page in one minute. There are no layers of menus, there is no need for you to build custom reports, custom dashboards or PowerPoint documents.

Lightweight script that keeps your site speed fast

Plausible is lightweight analytics. Our script is 45 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster and you’ll reduce your carbon footprint for a greener and more sustainable web. A site with 10,000 monthly visitors can save 4.5 kg of CO2 emissions per year by switching.

No need for cookie banners or GDPR consent

Plausible is privacy-friendly analytics. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes.

Track events, goal conversions and campaigns

Plausible is useful. Segment the data by any metric you click on. Answer the important questions about your visitors, content and referral sources. Analyze paid campaigns and dark traffic using UTM parameters. Track outbound link clicks and 404 error pages. Create custom events, see how they convert over time and identify trends that matter.

Open and share your web analytics dashboard

Plausible is shareable. Your stats are private by default but you can choose to be transparent and make them public so anyone with your custom link can view them. You can also share your stats privately by generating a secure link. This link is impossible to guess but you can add password protection for extra security.

Transparent and fully open source software

Plausible is open source analytics. Our source code is available and accessible on GitHub so anyone can read it, inspect it and review it to verify that our actions match with our words. We welcome feedback and have a public roadmap. If you’re happy to manage your own infrastructure, you can self-host Plausible too.


  • Our product is updated several times per week and with this plugin you always have access to all the latest features
  • Automatically includes tracking code in the header of your site
  • Simple plugin settings page with easy options
  • Disables tracking of admin-level users by default
  • Tracks external link clicks and 404 error pages by default
  • Serve the script as a first-party connection from your domain name
  • Integrate with Google Search Console so you can see search queries people use to find your site in Google’s search results
  • Keep an eye on your traffic with weekly and/or monthly reports email and Slack reports
  • Get traffic spike notifications via email or Slack so you don’t miss being on the Hacker News
  • Tag your paid ads, emails and social media posts with UTM tags and analyze your ecommerce and marketing campaigns from click to conversion
  • Filter the dashboard by any metric that you click on to get further insights. Mix and match filters too

For more information: How to setup Plausible Analytics WordPress plugin.


  • Analytics Dashboard
  • Plausible Analytics WordPress Plugin Settings Page



  • WordPress 4.8 of hoger
  • PHP versie 5.6 of hoger
  • MySQL versie 5.5 of hoger

Automatische installatie

Automatische installatie is de gemakkelijkste optie, aangezien WordPress de bestandsoverdracht zelf afhandelt en je je webbrowser niet hoeft te verlaten. Om Plausible Analytics automatisch te installeren, log je in op je WordPress dashboard, navigeer je naar het menu Plugins en klik je op Nieuwe toevoegen.

Typ “Plausible Analytics” in het zoekveld en klik op Zoek plugins. Zodra je de plugin hebt gevonden, kun je er details over bekijken, zoals de punt release, waardering en beschrijving. Het belangrijkste is natuurlijk dat je het kunt installeren door simpelweg op “Nu installeren” te klikken.

Handmatige installatie

Om handmatig te installeren moet je de plugin downloaden en uploaden op je server via FTP. De WordPress codex bevat instructies over hoe je dit doet.


For more information, visit the Plausible Analytics website. And for answers to all the frequently asked questions, check out our documentation.

Why should I stop using Google Analytics on my website?

We may be biased but we don’t recommend you use Google Analytics on your WordPress site because of these reasons:

It’s owned by Google, the largest ad-tech company in the world
It’s a bloated script that affects your site speed
It’s overkill for the majority of site owners
It’s a liability considering GDPR, CCPA and other privacy regulations
It uses cookies so you must obtain consent to store cookies
It’s blocked by many plugins and browsers so the data is not very accurate
It requires an extensive privacy policy
It’s abused by referral spam that skews the data
It’s a proprietary product so you need to put your trust in Google
It worsens the user experience due to the necessity for the annoying prompts

Read more:

Waarom is Plausible niet gratis zoals Google Analytics?

Google Analytics is gratis omdat Google gebouwd is rond het verzamelen en analyseren van grote hoeveelheden persoonlijke gegevens van gebruikers van het internet. Ze gebruiken de verkregen inzichten om reclame te verkopen.

Met Plausible bezit je je websitegegevens en heb je 100% controle erover. De gegevens worden niet gedeeld met of verkocht aan derden. Aangezien we geen geld verdienen aan gerichte reclame, werken we met een abonnementssysteem.

Revenue from subscriptions is used to pay our rent, further develop Plausible and allow us to commit to Plausible and open source full time. It also enables us to give back 5% of our gross revenue to the environmental causes and open source projects that we rely on.

Is there a demo available?

Yes, you can check out our demo at

How can I contribute to Plausible?

Check out our GitHub repository where all the development of Plausible Analytics and of our WordPress plugin are done in the open.

Main repo:
Plugin repo:

You can also blog and in other ways share with the world what you like about Plausible, what you use it for and how it helps you solve your challenges. Our growth can be attributed to people who love to use Plausible and who decide to share their Plausible experience with the world.

You can also contribute to Plausible by translating our plugin. Take a look at

How can I contact you?

You can read more about us:
Contact us:


16 februari 2022 1 reactie
Great plugin. Though, a nice feature would to be able to aggregate data based on taxonomies (which categories are more popular, etc).
1 juli 2021
Analytics are easy to understand and filter. So far this seems like a great lightweight alternative with all the stats I really need. I also appreciate that GDPR compliance is baked in so I don't have to think about it.
9 juni 2021
Plausible is super lightweight and works super easily right out of the box. So glad to have found it. I was procrastinating on installing it for months because I experienced the difficulty of installing GA and thought I'd need to spend hours on this as well. Turns out, it took me 10 minutes to sign up for an account at Plausible, install the WordPress plugin and I was done. Now, I actually understand my analytics too. Before, I had installed GA but never really looked at it because it was too overwhelming. With Plausible, I look at it all the time because it's not only beautiful, but I actually know what I'm seeing and it's easy to drill down, just click on what you want to drill down into, and you go another level deeper. Easy. Lastly, the founders are super responsive. I emailed them for some clarifications and they helped right away. Really happy with Plausible!
Lees alle 11 beoordelingen

Bijdragers & ontwikkelaars

“Plausible Analytics” is open source software. De volgende personen hebben bijgedragen aan deze plugin.


“Plausible Analytics” is vertaald in 6 talen. Dank voor de vertalers voor hun bijdragen.

Vertaal “Plausible Analytics” naar jouw taal.

Interesse in ontwikkeling?

Bekijk de code, haal de SVN repository op, of abonneer je op het ontwikkellog via RSS.



  • Security Improvements. Thanks for additional help with your PR – Props to Ankur Modi


  • Resolve conflicts with WP Rocket plugin.


  • Toggling the setting for the analytics dashboard doesn’t work #29
  • Update to Version 1.2.0 sets wordpress into troubleshooting mode #31
  • Admin settings page container breaks out of viewport on smaller screens #28 – Props to Csaba Varszegi
  • Minor Admin UI Improvements


  • Stats within WP dashboard #17
  • Allows middle-click and ctrl+click outbound clicks to properly open as user intended? #15


  • add support for self-hosted plausible analytics script #2
  • add support for custom events tracking #3
  • add support for outbound link click tracking #4
  • add support for 404 error pages tracking #6


  • Fixed the broken link for “Report a bug” button
  • Improved the description of the important settings and linked them to some Plausible docs for better explanation.


  • Initial plugin release.