Plausible Analytics


Plausible Analytics is een eenvoudig, open-source, lichtgewicht (<1 KB) en privacy-vriendelijk alternatief voor Google Analytics.

Plausible Analytics doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, powered by European-owned cloud infrastructure 🇪🇺.

Take a look at the live demo.

You need a subscription to Plausible Analytics to track your stats. There’s a free 30-day trial with unlimited usage and no credit card required.

We’re completely independent, self-funded, bootstrapped and debt-free. We’re not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We’re operating a sustainable project funded solely by the fees that our subscribers pay us. And we donate 5% of our revenue.

Visit our website for full details.

Why use Plausible?

Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive. That’s why we built Plausible Analytics, a simple but powerful, lightweight, open source and privacy-friendly alternative.

Here’s what makes Plausible a great Google Analytics alternative and why over 9,000 paying subscribers trust us with their website and business insights:

Smooth transition from Universal Analytics

Plausible features a realtime dashboard, entry pages report and integration with Search Console. You can track your paid campaigns and conversions. You can invite team members. You can even import your historical stats from Universal Analytics. Learn how to get the most out of your Plausible experience and join thousands who have already migrated from Universal Analytics.

Simple analytics at a glance

Plausible is simple analytics. It is easy to understand and it cuts through the noise. Check your site traffic and get all the essential insights on one page in one minute. There are no layers of menus, there is no need for you to build custom reports, custom dashboards or PowerPoint documents.

Lightweight script that keeps your site speed fast

Plausible is lightweight analytics. Our script is 45 times smaller than Google Analytics. Your page weight will be cut down, your site will load faster and you’ll reduce your carbon footprint for a greener and more sustainable web. A site with 10,000 monthly visitors can save 4.5 kg of CO2 emissions per year by switching.

No need for cookie banners or GDPR consent

Plausible is privacy-friendly analytics. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes. All visitor data is exclusively processed with servers owned and operated by European companies and it never leaves the EU.

Track events, goal conversions and campaigns

Plausible is useful. Segment your audience by any metric you click on. Answer the important questions about your visitors, content and referral sources. Analyze paid campaigns and dark traffic using UTM parameters. Track outbound link clicks, file downloads and 404 error pages. Create custom events with custom dimensions using CSS class names to track conversions and attribution.

Open and share your web analytics dashboard

Plausible is shareable. Your stats are private by default but you can choose to be transparent and make them public so anyone with your custom link can view them. You can also share your stats privately by generating a secure link. This link is impossible to guess but you can add password protection for extra security. You can invite team members and assign user roles too.

Transparent and fully open source software

Plausible is open source analytics. Our source code is available and accessible on GitHub so anyone can read it, inspect it and review it to verify that our actions match with our words. We welcome feedback and have a public roadmap. If you’re happy to manage your own infrastructure, you can self-host Plausible too.


  • Our product is updated several times per week and with our WordPress plugin you always have access to all the latest features
  • Automatically includes tracking code in the header of your site
  • Simple plugin settings page with easy options
  • Get more accurate stats by running the Plausible script as a first-party connection from your domain name
  • View your Plausible stats directly in your WordPress dashboard (you can grant access to other user roles too)
  • Tracking of admin users is disabled by default (you can also disable tracking of other user roles)
  • File downloads, external link clicks and 404 error pages are tracked by default
  • Custom events and custom dimensions can be setup using CSS class names directly in the WordPress editor
  • Integrate with Google Search Console so you can see search queries people use to find your site in Google’s search results
  • Keep an eye on your traffic with weekly and/or monthly email and Slack reports
  • Get traffic spike notifications via email or Slack so you don’t miss being on the Hacker News
  • Tag your paid ads, emails and social media posts with UTM tags and analyze your ecommerce and marketing campaigns from click to conversion
  • Filter the dashboard by any metric that you click on to get further insights. Mix and match filters too

For more information: How to setup Plausible Analytics WordPress plugin.


  • Analytics Dashboard
  • Plausible Analytics WordPress Plugin Settings Page



  • WordPress 4.8 of hoger
  • PHP versie 5.6 of hoger
  • MySQL versie 5.5 of hoger

Automatische installatie

Automatische installatie is de gemakkelijkste optie, aangezien WordPress de bestandsoverdracht zelf afhandelt en je je webbrowser niet hoeft te verlaten. Om Plausible Analytics automatisch te installeren, log je in op je WordPress dashboard, navigeer je naar het menu Plugins en klik je op Nieuwe toevoegen.

Typ “Plausible Analytics” in het zoekveld en klik op Zoek plugins. Zodra je de plugin hebt gevonden, kun je er details over bekijken, zoals de punt release, waardering en beschrijving. Het belangrijkste is natuurlijk dat je het kunt installeren door simpelweg op “Nu installeren” te klikken.

Handmatige installatie

Om handmatig te installeren moet je de plugin downloaden en uploaden op je server via FTP. De WordPress codex bevat instructies over hoe je dit doet.


For more information, visit the Plausible Analytics website. And for answers to all the frequently asked questions, check out our documentation.

Why should I stop using Google Analytics on my website?

We may be biased but we don’t recommend you use Google Analytics on your WordPress site because of these reasons:

It’s owned by Google, the largest ad-tech company in the world
It’s a bloated script that affects your site speed
It’s overkill for the majority of site owners
It’s a liability considering GDPR, CCPA and other privacy regulations
It uses cookies so you must obtain consent to store cookies
It’s blocked by many plugins and browsers so the data is not very accurate
It requires an extensive privacy policy
It’s abused by referral spam that skews the data
It’s a proprietary product so you need to put your trust in Google
It worsens the user experience due to the necessity for the annoying prompts

Read more:

Waarom is Plausible niet gratis zoals Google Analytics?

Google Analytics is gratis omdat Google gebouwd is rond het verzamelen en analyseren van grote hoeveelheden persoonlijke gegevens van gebruikers van het internet. Ze gebruiken de verkregen inzichten om reclame te verkopen.

Met Plausible bezit je je websitegegevens en heb je 100% controle erover. De gegevens worden niet gedeeld met of verkocht aan derden. Aangezien we geen geld verdienen aan gerichte reclame, werken we met een abonnementssysteem.

Revenue from subscriptions is used to pay our rent, further develop Plausible and allow us to commit to Plausible and open source full time. It also enables us to give back 5% of our gross revenue to the environmental causes and open source projects that we rely on.

Is there a demo available?

Yes, you can check out our demo at

How can I contribute to Plausible?

Check out our GitHub repository where all the development of Plausible Analytics and of our WordPress plugin are done in the open.

Main repo:
Plugin repo:

You can also blog and in other ways share with the world what you like about Plausible, what you use it for and how it helps you solve your challenges. Our growth can be attributed to people who love to use Plausible and who decide to share their Plausible experience with the world.

You can also contribute to Plausible by translating our plugin. Take a look at

How can I contact you?

You can read more about us:
Contact us:


30 mei 2023
Plausible checks all of the boxes and their Wordpress plugin makes it easier than ever to integrate. I add it to 95% of my projects and never hesitate to recommend it to anyone looking for traffic analytics.
25 mei 2023
Plausible is the perfect solution for people who want to have the most important website figures clearly arranged. It is much clearer than Google Analytics and uncomplicated to integrate. And it is also compliant with data protection laws. The support is terrific. Super fast, super friendly problem solvers. I had a problem with a new feature this week. Within 25 hours the cause was found, the solution programmed and available as a plugin update in WordPress. Dear Plausible team keep up the good work.You are doing a great job! 👏
23 mei 2023
The plugin works great. But the real power is in the analytics tool itself. I've been using it for over a year now. And I'm sooo happy that I don't have to deal with Google Analytics anymore. Never looked back. Plausible is clean, easy to understand and the documentation is fantastic. Customer support is amazing and I feel good about using a privacy-first analytics tool. Oh yeah, pricing is very fair.
26 april 2023
After demoing Plausible to my clients and explaining the privacy and ethical benefits, almost all of them have now moved from Google Analytics to Plausible. It's very easy to get everything up and running, the WordPress plugin works brilliantly, and they find using Plausible far more intuitive than GA. Customer service response times are amazingly fast (often just a few minutes!) and have always been very helpful, including passing on feature requests to the development team then letting me know when they have been added to the plugin (e.g. the ability to choose which user roles are tracked and can view stats). Very highly recommended indeed ⭐️⭐️⭐️⭐️⭐️
6 april 2023
Having a wordpress website and being a Plausible customer, this plugin is a must have.
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Bijdragers & ontwikkelaars

“Plausible Analytics” is open source software. De volgende personen hebben bijgedragen aan deze plugin.


“Plausible Analytics” is vertaald in 7 talen. Dank voor de vertalers voor hun bijdragen.

Vertaal “Plausible Analytics” naar jouw taal.

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  • Added: 404 error pages option to Enhanced Measurements
  • Added: Autoptimize compatibility
  • Fixed: remove defer attribute from script when Proxy is enabled.
    • Fixes 404 tracking error when Proxy is enabled.


  • Added: Bypass Ad Blockers option.
  • Added: The PLAUSIBLE_SELF_HOSTED_DOMAIN constant can be used to define the Self-hosted URL (this is convenient for Multisites)
  • Added: uninstall script.
  • Improved: All user roles (including custom ones) are now shown in the Track analytics for user roles and Show the stats dashboard to specific user roles options.
  • UX: when hovering over button, a pointer is now shown
  • Added: SG Optimizer compatibility
  • Added: WP Optimize compatibility
  • Added: LS Cache compatibility
  • Improved: only load CSS stylesheet on Plausible’s configuration screen
  • Improved: Labels for checkboxes are now clickable. (Thanks, @joshwgd!)


  • Added migration script to remove “” default from DB for Self Hosted Domain option.


  • 40-45% reduction in JS code
  • Improved: specify which user roles to track #11
  • Added: specify which user roles can access the analytics dashboard #35
  • Don’t allow people to enable stats dashboard without pasting their shared link #34
  • Added: compatibility for WP Rocket
  • Removed: Custom Domains options
  • Added: Enhanced Measurements, i.e. Outbound Links, File Downloads, Custom Events, Hash-based Routing and IE compatibility. (thanks, @jdevalk!)
  • Several code optimizations.

Props @sadmansh and @davidehuey for the contributions.


  • More Security Improvements.


  • Security Improvements. Thanks for additional help with your PR – Props to Ankur Modi


  • Resolve conflicts with WP Rocket plugin.


  • Toggling the setting for the analytics dashboard doesn’t work #29
  • Update to Version 1.2.0 sets wordpress into troubleshooting mode #31
  • Admin settings page container breaks out of viewport on smaller screens #28 – Props to Csaba Varszegi
  • Minor Admin UI Improvements


  • Stats within WP dashboard #17
  • Allows middle-click and ctrl+click outbound clicks to properly open as user intended? #15


  • add support for self-hosted plausible analytics script #2
  • add support for custom events tracking #3
  • add support for outbound link click tracking #4
  • add support for 404 error pages tracking #6


  • Fixed the broken link for “Report a bug” button
  • Improved the description of the important settings and linked them to some Plausible docs for better explanation.


  • Initial plugin release.