Beschrijving
TWIPLA – WEBSITE INTELLIGENCE
TWIPLA is an advanced privacy-flexible website intelligence platform that helps businesses understand visitor behavior, measure website performance, and improve digital experiences.
The analytics solution gives marketers, website owners, agencies, and digital teams visibility into visitor behavior without relying on traditional cookie-based analytics that can miss significant portions of traffic.
TWIPLA is ontworpen voor organisaties die nauwkeurige inzichten nodig hebben en tegelijk rekening houden met privacyvereisten. Het helpt teams om websiteprestaties te analyseren, bezoekerstrajecten te begrijpen, bruikbaarheidsproblemen op te sporen en conversies te optimaliseren. Gebruikers kunnen doorklikken van algemene statistieken naar sessieopnames, heatmaps, funnels en event-tracking om trends te onderzoeken en actie te ondernemen.
Flexibele privacyinstellingen stellen bedrijven in staat de gegevensverzameling af te stemmen op de vereisten van de AVG, CCPA en ePrivacy, met behoud van zicht op bezoekersactiviteit op afzonderlijke websites of complete domeinportfolio’s.
TWIPLA wordt vertrouwd door meer dan 2,5 miljoen websites wereldwijd, waaronder Wix, WP Engine en TYPO3, en biedt speciaal onboardingmateriaal, documentatie, livetrainingen, productrondleidingen en klantenserviceteams om organisaties te helpen snel waarde uit hun gegevens te halen.
A free TWIPLA plan, a 30-day Premium trial, and scalable pricing make it easy for businesses of all sizes to find a plan that fits their needs.
DE BELANGRIJKSTE VOORDELEN VAN TWIPLA
TWIPLA helpt organisaties om veelvoorkomende beperkingen van analyse te overwinnen door meer zicht te geven op bezoekersactiviteit, inzichten uit verschillende tools te verbinden en privacybewuste gegevensverzameling te ondersteunen:
- Recover more visitor data: Traditional analytics can lose visibility due to consent requirements, ad blockers, browser restrictions, and cookie limitations. TWIPLA helps organizations maintain a more complete view of visitor activity.
- Reduce software costs and complexity: Replace multiple analytics, behavior analytics, conversion tracking, and feedback tools with a single platform that brings data together in one place.
- Access real-time, unsampled reporting: Monitor visitor activity as it happens and make decisions based on complete datasets rather than sampled estimates.
- Make insights easier to understand and share: Transform website data into intuitive dashboards and reports that can be shared across teams and stakeholders.
- Speel in op veranderende privacyvereisten: configureer privacyinstellingen om de gegevensverzameling af te stemmen op de AVG, CCPA, ePrivacy en organisatiespecifieke nalevingsvereisten.
Schermafbeeldingen









Installatie
You can install TWIPLA using the WordPress plugin or by adding the tracking code manually. To connect your website and begin collecting data, you will need to create a free TWIPLA account or sign in to an existing account.
WordPress.com requirement: Both installation methods require a paid WordPress.com plan. Plugin installation and custom JavaScript are not available on free WordPress.com websites. This is separate from your TWIPLA subscription—you can use the plugin with the TWIPLA Free plan. These WordPress.com plan requirements do not apply to self-hosted WordPress websites where you have the necessary administrator permissions.
Option A — Install the TWIPLA WordPress plugin (recommended)
Use this method if your WordPress setup allows plugin installation. If Plugins > Add New is not available in your dashboard, check your administrator permissions or WordPress.com plan.
- Log in to your WordPress dashboard.
- Ga naar Plugins > Nieuwe plugin.
- Typ TWIPLA in het veld Plugins zoeken….
- Kies Nu installeren en kies na afronding van de installatie Activeren.
- Create a free TWIPLA account or sign in to your existing account.
- Voeg je WordPress-website toe aan je TWIPLA account.
- Ga in TWIPLA naar Website Settings > Tracking Code en kopieer de Website ID.
- Return to your WordPress dashboard and navigate to Settings > TWIPLA.
- Paste the Website ID into the corresponding field and select Save ID.
- Open a public page on your website, then select Click here to verify your installation or Verify in the confirmation banner.
Once the connection has been verified, the tracking-code status under Website Settings > Tracking Code in TWIPLA will show Successfully Installed.
See the TWIPLA WordPress installation guide for additional help.
Option B — Add the TWIPLA tracking code manually
If your WordPress setup allows custom JavaScript, you can install TWIPLA without using the WordPress plugin:
- Create a free TWIPLA account or sign in to your existing account.
- Voeg je WordPress-website toe aan je TWIPLA account.
- Navigate to Website Settings > Tracking Code and copy the complete tracking code.
- Add the tracking code immediately before the closing
</body>tag on every page of your website. You can do this through your WordPress theme files or by using a suitable code-insertion or header-and-footer plugin. - Save and publish your changes, clear any website cache, and open a public page on your website.
- Return to Website Settings > Tracking Code in TWIPLA and verify the installation.
See the tracking-code installation guide for detailed instructions.
Important: Use either the WordPress plugin or the manual tracking code—not both. Using both installation methods may result in duplicate tracking.
FAQ
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Do I need a TWIPLA account to use TWIPLA on WordPress?
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Yes. A TWIPLA account is required to connect your WordPress website, collect website data, and access your analytics.
If your WordPress setup allows plugin installation, you can install and activate the TWIPLA plugin before creating an account. However, the setup will not be complete until you add your website to TWIPLA and enter its Website ID under Settings > TWIPLA.
If you choose the manual installation method, you will still need a TWIPLA account to add your website and obtain its tracking code.
You can create a free TWIPLA account to get started.
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Is er een gratis TWIPLA abonnement?
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Ja. TWIPLA biedt een abonnement dat voor altijd gratis is.
New users also receive a 30-day Premium trial, with no credit card or paid subscription required. When the trial ends, you can continue using TWIPLA on the Free plan or select a paid plan based on your traffic volume and feature requirements.
Your TWIPLA plan is separate from your WordPress hosting plan. WordPress.com users need a paid WordPress.com plan to install the plugin or add the tracking code, but they can use TWIPLA on its Free plan.
Visit the TWIPLA pricing page for current plan details.
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Waarom zien bedrijven meer bezoekersgegevens in TWIPLA?
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Veel analyseplatforms registreren bezoekers alleen als aan drie voorwaarden is voldaan:
- De browser van de bezoeker staat cookies toe.
- De bezoeker accepteert de cookietoestemmingsbanner.
- Het trackingscript wordt geladen zonder te worden geblokkeerd.
Zodra een van deze voorwaarden niet wordt vervuld, verschijnt het bezoek nooit in de analyserapporten.
Naarmate privacyregelgeving, toestemmingsbanners, trackingpreventie in browsers en adblockers gangbaarder worden, kunnen bedrijven het zicht verliezen op een aanzienlijk deel van hun websiteactiviteit. In veel gevallen missen traditionele analyseplatforms 60–80% van het werkelijke bezoekersverkeer.
TWIPLA is designed to address all three sources of data loss and effectively tracks 100% of site traffic.
The platform uses Cookieless Tracking across all privacy modes, reducing reliance on technologies that modern browsers increasingly restrict. In lower privacy modes, this can include privacy-friendly identification methods that do not depend on traditional cookies. In Maximum Privacy Mode, TWIPLA tracks traffic without cookies, fingerprinting, or other identifying technologies.
When a consent banner is in place and a visitor declines tracking, TWIPLA falls back to its consentless Maximum Privacy Mode. This allows traffic measurement to continue even when consent is not granted, preventing a major source of reporting gaps that affects many analytics platforms.
TWIPLA also supports First-Party Tracking. While many analytics tools load their tracking scripts from domains that are recognized by ad blockers and browser privacy features, TWIPLA can deliver its tracking code through a domain owned by the business itself. Because the script appears as a natural first-party asset rather than a known third-party tracking resource, it is far less likely to be blocked before it executes.
Door cookieloze tracking, toestemmingsvrije terugvaltracking en first-party levering van de trackingcode te combineren, herstelt TWIPLA het zicht op websiteactiviteit die veel traditionele analyseplatforms nooit registreren. Het resultaat is een veel completer beeld van het werkelijke verkeer, het bezoekersgedrag en de conversiekansen.
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Hoe helpt TWIPLA bedrijven om aan verschillende privacyvereisten te voldoen?
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TWIPLA provides four privacy modes: Light Privacy, Medium Privacy, GDPR Privacy, and Maximum Privacy. These allow organizations to balance the depth of their analytics data with their privacy requirements.
Maximum Privacy Mode is enabled by default and operates without cookies, fingerprinting, IP tracking, or identifiable visitor histories. Lower privacy modes provide access to additional visitor insights and may require consent, depending on the website’s configuration and applicable requirements.
On eligible plans, the Privacy Center also supports country-specific configurations, allowing organizations to apply different privacy settings based on visitor location.
Website owners remain responsible for selecting settings appropriate to their legal and organizational requirements.
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Hoe kan TWIPLA teams helpen om websiteconversies te verbeteren?
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TWIPLA connects website performance data, visitor behavior insights, and conversion outcomes in one platform:
- Conversieanalyse: Provides visibility into conversion performance across products, campaigns, traffic sources, devices, and visitor segments.
- Conversiefunnels: Shows where visitors progress, abandon, or encounter difficulties during important website journeys.
- Event Tracking: Measures interactions such as form submissions, button clicks, downloads, and purchases.
- Sessieopnames: Helps teams review individual visitor journeys and investigate the behaviors behind conversion outcomes.
- Page Heatmaps: Reveals engagement patterns and potential friction points across important pages.
- eCommerce Statistics: Gives online stores additional visibility into sales performance, revenue trends, purchasing behavior, products, and campaigns.
Samen helpen deze tools teams om knelpunten op te sporen, verbeteringen te prioriteren en beter onderbouwde optimalisatiebeslissingen te nemen.
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Kan ik meerdere websites en domeinen beheren met TWIPLA?
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Yes. You can add and manage an unlimited number of websites within one TWIPLA account.
Websites can remain on the TWIPLA Free plan or use separate paid TWIPLA plans based on their individual traffic and feature requirements.
Daardoor is TWIPLA geschikt voor website-eigenaren, bureaus, franchises, grote ondernemingen, SaaS-aanbieders en andere organisaties die meerdere digitale kanalen beheren.
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Welke klantenondersteuning is er beschikbaar?
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TWIPLA biedt selfservicebronnen, directe ondersteuning en begeleiding op maat om organisaties te helpen het maximale uit het platform te halen:
- Support Center: Access installation guides, feature documentation, privacy guidance, onboarding resources, and product walkthroughs.
- Direct assistance: Contact the support team through the website chat, in-platform support, or email at support@twipla.com.
- AI guidance: Use TWAIA, TWIPLA’s AI assistant, for guidance and insights within the platform.
- Training and onboarding: Discuss tailored onboarding, live training, and consultation opportunities with the TWIPLA team.
- Product demonstrations: Book a free demo for a personalized walkthrough of the platform.
- Enterprise support: Explore tailored support for organizations with complex technical and implementation requirements.
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Hoe verwijder ik TWIPLA uit WordPress?
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If you installed TWIPLA using the WordPress plugin:
- Open Plugins in your WordPress dashboard.
- Zoek TWIPLA in de lijst met geïnstalleerde plugins.
- Select Deactivate.
- Once the plugin has been deactivated, select Delete.
If you installed TWIPLA manually, remove the tracking code from your WordPress theme files or the code-insertion plugin used to add it.
Removing the plugin or tracking code stops TWIPLA from loading through that installation method. It does not automatically delete your TWIPLA account or previously collected data.
To permanently delete the website and its historical data, remove the website separately from your TWIPLA account settings. Export any data you want to retain before doing so, because website deletion is permanent.
Beoordelingen
Bijdragers & ontwikkelaars
“TWIPLA – Website Intelligence” is open source software. De volgende personen hebben bijgedragen aan deze plugin.
Bijdragers“TWIPLA – Website Intelligence” is vertaald in 12 talen. Dank voor de vertalers voor hun bijdragen.
Vertaal “TWIPLA – Website Intelligence” naar jouw taal.
Interesse in de ontwikkeling?
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Changelog
1.3.0
- Beveiliging: de invoeropschoning verbeterd om een opgeslagen cross-site scripting-kwetsbaarheid (XSS) met authenticatie te verhelpen die versie 1.2.0 en eerder trof.
- Completed the rebrand to TWIPLA across the WordPress interface.
- De links voor de applicatie, registratie, prijzen en ondersteuning bijgewerkt naar twipla.com.
- Updated the WordPress settings interface with TWIPLA branding and improved language selector positioning.
1.2.0
- De plugin hernoemd van Visitor Analytics naar TWIPLA.
- De configuratie voor het invoeren, valideren en verifiëren van een website ID opnieuw ontworpen.
- Added direct links to TWIPLA settings, support, Premium plans, and the 30-day Premium offer.
- Improved the WordPress administration interface and installation guidance.
1.1.0
- Rebuilt the WordPress integration and administration interface.
- Een begeleide configuratie voor de website ID en migratieondersteuning voor bestaande installaties toegevoegd.
- Ondersteuning toegevoegd voor gelokaliseerde configuratie in het Engels, Duits, Spaans, Frans, Italiaans en Portugees.
- Improved plugin data cleanup when uninstalling.
