MailPoet – Newsletters, Email Marketing, and Automation

Beschrijving

Use MailPoet to create, send, manage, and grow your email marketing campaigns – all without leaving your WordPress dashboard.

Onze nieuwsbrief builder integreert perfect met WordPress, elke website eigenaar kan prachtige e-mails opbouwen vanaf nul of met behulp van onze responsive templates die op ieder toestel goed wordt getoond.

Plan je nieuwsbrieven, verstuur ze direct of configureer automatische notificatie bij nieuwe blogberichten in slechts enkele klikken.

Trusted by 500,000 WordPress websites since 2011.

With a free plan to get started, and scaling paid plans with enhanced functionality available, MailPoet is an email marketing solution suitable for both beginners and proficient email marketers.

Visit our website for more information on plans and pricing

Alle functies

  • Maak en voeg inschrijvingsformulieren voor je nieuwsbrief toe aan je website
  • Beheer je abonnees en abonneelijsten in WordPress
  • Bouw en verstuur nieuwsbrieven met WordPress
  • Maak automatische e-mailnotificaties die verstuurd worden bij het plaatsen van nieuwe berichten
  • Send automated welcome emails
  • Behavior and interest-based subscriber segmentation options
  • Pre-built and customizable email and subscription form templates
  • Multiple subscription form placements: below pages, fixed bar, popup, slide-in, shortcode, on exit intent
  • WooCommerce emails: abandoned cart, first purchase, specific product, product category, order status change, review added
  • Customize WooCommerce transactional emails
  • Automate subscriber management (add/remove from list, add/remove tags, update subscriber data) (paid plan required)
  • Create custom automation triggers and actions (paid plan required)
  • Branch your automations with if/else conditions to improve engagement (paid plan required)
  • Reliable email delivery with MailPoet Sending Service (available for free – plan required)
  • Basic engagement statistics (available for free) and detailed engagement statistics (paid plan required)
  • Multi-condition segmentation (paid plan required)
  • Google Analytics integration (paid plan required)
  • Support via our Knowledge Base and Community Forums (available for free), and Priority Customer Support (paid plan required).

Waarom kiezen voor MailPoet

  • Gemakkelijk te gebruiken WordPress nieuwsbrief builder
  • Beautiful templates that work perfectly across all devices
  • Geen configuratie nodig: werkt direct
  • Manage everything within your WordPress dashboard
  • Higher delivery rates with the MailPoet Sending Service
  • GDPR proof
  • Free plan for small senders or those just starting out
  • Advanced functionality available to help achieve growth.

WooCommerce emails

Promote your business, sell more products, and enhance your customer service with MailPoet’s WooCommerce features.

Use the automated email options to:

  • Verwelkom je nieuwe klanten wanneer ze hun eerste aankoop doen
  • Upsell door e-mails te sturen naar klanten die een specifiek product of uit een specifieke productcategorie hebben gekocht
  • Convert more customers by sending a series of abandoned cart emails
  • Re-engage customers who haven’t made a purchase in a while with personalized offers (paid plan required)
  • Follow up with customers who left a review to encourage more engagement (paid plan required).

And with WooCommerce-specific segmentation options, you’ll be able to send targeted emails to your customers based on criteria such as their country, the number of orders they’ve placed, how much they’ve spent, and if they have an active product subscription (powered by WooCommerce Subscriptions) or membership (powered by WooCommerce Memberships).

In addition, you’ll also be able to increase brand recognition by customizing your WooCommerce transactional emails. Create a unified brand experience by changing the layout, colors, and fonts used in your emails, as well as adding any images or additional information to them.

MailPoet verzendservice

The MailPoet Sending Service is free if you only have a few subscribers, with scaling plans available thereafter. Read more.

Het versturen van e-mails en nieuwsbrieven via je host is geen goed idee. Je zou tegen limieten kunnen aanlopen en e-mails zouden in de spam terecht kunnen komen.

Om je verzending vlot te laten verlopen, hebben we een geavanceerde e-mailbezorgingsinfrastructuur gemaakt voor WordPress. Met onze technologie kan je:

  • Bereik de postvak in, niet de spammap
  • Verstuur je e-mails supersnel (tot 50.000 e-mails per uur)
  • Maintain your sender reputation and improve engagement levels with automated bounce and complaint handling. Stop sending to non-deliverable and complaining addresses, automatically
  • Authenticate your emails (with SPF and DKIM) to improve deliverability and avoid spam boxes.

De MailPoet verzendservice is zeer eenvoudig in te stellen, je hoeft alleen maar een sleutel in te voeren in je WordPress dashboard en je bent klaar!

MailPoet plans and pricing

MailPoet is available to download for free. Our free download includes all of the features listed above (with the exception of those indicating a plan requirement) under the following criteria:

  • Up to 1,000 subscribers
  • MailPoet branding in emails
  • Send emails with your own sending method (host, SendGrid, Amazon SES, etc).

Or if you opt for a MailPoet plan, you’ll get access to the MailPoet Sending Service.

A free plan is available for those who want to get started with a few subscribers and would like to use the MailPoet Sending Service. And our paid plans offer features and functionality for those with larger lists who are looking to grow their business using email marketing.

Take a look at our pricing page for full details on what’s included in each plan.

Alvorens je installeert

Hou rekening met:

Vertalingen

  • Albanian
  • Arabisch
  • Catalaans
  • Czech
  • Deens
  • Nederlands
  • Dutch (Formal)
  • French (Canada)
  • French (France)
  • Duits
  • German (Switzerland)
  • German (Formal)
  • Greek
  • Hindi
  • Italiaans
  • Japans
  • Pools
  • Portuguese (Brazil)
  • Portuguese (Portugal)
  • Romanian
  • Russisch
  • Servisch
  • Slovak
  • Spanish (Mexico)
  • Spanish (Spain)
  • Zweeds
  • Turks
  • Ukrainian

We verwelkomen ervaren vertalers om rechtstreeks te vertalen naar op ons Transifex project. Merk op dat vertalingen die via de “Translating WordPress” website worden ingediend, niet werken.

Beveiliging

Our repository is public on GitHub.

Have a question for us? Reach us at security@ our domain, or report security issues to our Bug Bounty program.

Use of 3rd Party Services

MailPoet uses the following services that are necessary for its full functionality:

To improve user experience, MailPoet may use the following 3rd party libraries if the Load 3rd-party libraries setting is enabled:

Loading all these libraries is disabled by default. The option can be enabled in the MailPoet’s Settings > Advanced > Load 3rd-party libraries.

Schermafbeeldingen

  • Voorbeeld nieuwsbrieven
  • De sleep-en-plaats e-mail ontwerper
  • MailPoet email types
  • Newsletter stats (Premium)
  • Importeer abonnees (via een CSV bestand of direct uit MailChimp)
  • Automation editor (Premium)

Blokken

Deze plugin voorziet 1 blok.

  • MailPoet Marketing Opt-in

FAQ

Does MailPoet store the data of the user’s subscribers?

We do not store or keep any data from your subscribers. However, if you’re sending with us, we do process all the emails to be sent. It means MailPoet only logs email addresses to ensure that our service runs effectively. We do not track anything else.

What is the MailPoet Sending Service?

The MailPoet Sending Service is built exclusively to send WordPress and WooCommerce emails. Our in-house technology provides unparalleled speed (over 50,000 emails per hour) and performance, 99% uptime, and zero loss.

Which sending methods can I use to send my newsletters?

You have the liberty to choose how you send your emails: your own host (default, but not recommended), the MailPoet Sending Service, SendGrid, Amazon SES, or most SMTP providers including MailGun, etc.

Why should I use the MailPoet Sending Service?

Our global deliverability rate is 98.5%, often exceeding industry standards. We monitor each and every one of the millions of emails that we send for our users.

Whether you send 10 or 100,000 emails a day, the MailPoet Sending Service routinely handles small business newsletters through to huge mailing lists with tens of thousands of subscribers.

We highly encourage not to send with your host, here’s why.

If you’re just starting with your newsletter, we offer a free plan to get you started.

Can I filter specific categories out of my post notification?

Yes! In MailPoet you can set either categories or tags to include/exclude. This allows you to only send posts from specific categories or tags, ensuring that non-relevant posts stay out of your emails. You can also set up multiple post notification emails to better target your subscribers’ interests.

Is MailPoet GDPR compliant?

Yes, we are GDPR compliant. We do not have a Data Processing Agreement though. Our privacy notice can act as an agreement and GDPR takes this into consideration. By using our service, you acknowledge our Privacy Notice.

We suggest that you also add a link to our Privacy Notice in your own Privacy Notice page. What’s important is to make sure that your subscribers are aware that MailPoet delivers your email, if you send with MailPoet that is.

You can also read our Guide to Conform to GDPR.

WooCommerce: can my customers subscribe to my newsletter at checkout?

Yes, with MailPoet your customers can subscribe at checkout to your mailing list. You will even be able to send them abandoned cart reminder if they forgot to complete their purchase.

Is it MailPoet or Mail poet?

It’s MailPoet, not mail poet. We’ll answer to either though!

Hulp nodig?

Check our Knowledge Base or contact us through our support site.

Beoordelingen

4 juli 2025 1 reactie
I am using MailPoet and SMTP to sending emails.I have create a campaign and check my smtp email sending log. But I am really unhappy to checking it. I have seen that sometimes MailPoet send same email, some subscriber multiple time ( two or three times)I am trying to solve this problem. But I am not able to solve it.
5 juni 2025 1 reactie
Excellent plugin with almost all functions that needed for emailing. Nice statistics board to see your mailing results. Good integration with Woocommerce and options to customize Woocommerce (and general) email templates.Cons: No RTL support. Waitng a lot time (up to 10 days) to approve new account for mailing. No email or phone/chat for support, only “contact form”.
29 mei 2025 3 reacties
i’ve unsubscribed three times from Mailpoet. And I’ve sent numerous requests to their support. They refuse to unsubscribe me and insist on charging me monthly for a service I don’t use. Don’t even think about subscribing to this service! Criminals.
28 mei 2025 1 reactie
The first versions were great. Version 2 was easy to use, version 3 made it worse. First is was free, then up to 2000 subscribers. That changed to max 1000 subscribers, and now the max is 500. My clients don’t find it easy anymore to work with and are migrating to other plugins, but mostly to services outside WP. My feeling is that is will slowly disappear as a plugin.
Lees alle 1.384 beoordelingen

Bijdragers & ontwikkelaars

“MailPoet – Newsletters, Email Marketing, and Automation” is open source software. De volgende personen hebben bijgedragen aan deze plugin.

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Changelog

5.12.11 – 2025-07-14

  • Improved: JavaScript and CSS compatibility with other plugins and themes;
  • Fixed: inconsistent spacing when adding tags to subscribers;
  • Fixed: error message position when creating a list during import;
  • Fixed: page title replacement broken on non-English sites.

See the changelog for all versions.